One of your biggest battles in business is to make the decision making process of your customers to use or buy your services, short & efficient. How to choose a limited company name in Ireland involves a number of considerations. One that relates to your brand and industry will help this process. One of the first questions anyone asks when setting up a new business is, “What am I going to call it?” Unless you work as a business consultant, or work in branding, its always good to take advice on this important decision. When choosing a company name for a company formation in Ireland it cannot relate to or be the same as a company that is already on the register. There are a few considerations to think about;
- Make sure your business name is memorable. You will have to work harder on marketing your business brand if you choose a name that is not memorable, or does not say something about your business.
- Keep it short. This will make it memorable, and if its memorable, people will tell others about it. Get that viral work of mouth working for your business from the outset.
- If you intend trading internationally, make it easy to pronounce by all nationalities. Think of any international corporates, i.e. Dell, Cannon, Nike.
- Try to include what service you provide in the name. This will help you get recognition in the early days, as when your name is read, it will be apparent what you do. This assists the prospect making a quicker decision to use your services. Names that “Say what they do” include; Dunlop Tyre’s, Kentucky Fried Chicken.
- Consider your Web Domain at this point. Remember, that if you can match your business name to your website domain name, this will make it easier to drive people to your website. You can check the availability on a Domain Name Registry Website.
Check the availability of a limited company live on our website and get instant results from the register of companies. Remember, how to choose a limited company name is a skill that can be used again and again. Here is an interesting article from AIB Bank on tips to do just that.